Based on current user flow, users can go to lapak from product detail page. However, only about ~12.7% users from 16 Dec 2022 - 16 Jan 2023 did this, and these were mainly users who have transacted (lower % in cohorts that had not registered/not transacted).
In terms of ATC, median ATC per user was highest (14 in Android, 11 in iOS for same time period) if users add from lapak detail compared to product list (9 and 4), or product detail (7 and 4 respectively). This may be due to users need to think and/or search of a product in order to ATC; while by doing it from lapak detail they may (according to qualitative interviews): be exposed to different products at the same time, fasten order process, lighten Jatiper’s burden; as top reasons
.Therefore we need to guide users to explore lapak products so we can entice them to ATC more products and have higher tendency to create order (i.e. ATC & order created rates were higher in first-time users who went to detail lapak compared to those who not despite reaching the product detail page).
Additional: In the previous versions we had changed the display of product & lapak rating, therefore in this version we would like to make things clear between product & lapak rating as well.
Increase ATC rate, Lapak Page view, AOV
Based on current user flow, users can go to lapak from product detail page. However, only about ~12.7% users from 16 Dec 2022 - 16 Jan 2023 did this, and these were mainly users who have transacted (lower % in cohorts that had not registered/not transacted).
